Financial Literacy – The Medium is The Money

The integration of Financial Literacy throughout the curriculum is as ubiquitous as Media Literacy and the two are inter-related. Our students are bombarded with messages from the media, and most of the activities (i.e. social networking through Facebook, internet games) are fuelled by marketing. A quick look at Facebook shows it to be rife with games based on acquisition of goods, and real-world finances meet online games through redeemable coupons. The line between reality and artifice is blurry. Advertising Standards Canada is a great site to introduce truth in advertising and has a student-friendly video to that effect. The Media Awareness Network excels in the area of marketing tips and explains such techniques as: • credibility of information – critical eye • POV/Bias • advertising awareness • emotional/social triggers • social media isolation • brand loyalty • Buzz marketing – cool to be part of chat • commercialization of education They have a downloadable lesson for grades 6-9 on “Online Marketing to Kids” that discusses the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial Web sites for children; the creation of a commercial Web site for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.

Advertisements

About barbaramworks

Educational ICT Consultant at Ottawa District School Board, Thinker, Blogger, Presenter, Youth Advocate.
This entry was posted in Uncategorized. Bookmark the permalink.